HONEE OBM SERVICE

Safe, Stylish & Premium Babywear 

 

At HONEE, OBM (Original Brand Manufacturer) is how we create safe, high-quality, stylish babywear under our own brand — with full control from design → production → distribution.

As one of Vietnam’s leading babywear manufacturers, HONEE follows the OBM (Original Brand Manufacturer) model to design, produce, and distribute high-quality, safe, and stylish baby apparel under our own brand. OBM reflects our commitment to full control, strong craftsmanship, and consistent value for parents and babies worldwide.

What Is OBM?

OBM means HONEE creates everything under the HONEE brand — from concept and design to materials, manufacturing, and distribution.

This model allows us to:

  • Maintain 100% control over quality and safety

  • Create exclusive, original designs

  • Build a strong, trusted brand identity

  • Continuously innovate based on parents’ needs

  • Ensure consistent pricing and premium standards

Why OBM Matters at HONEE

1. Research-Driven Materials

HONEE carefully selects and tests materials for softness, breathability, and baby-safe performance:

  • Bamboo

  • Modal

  • Organic Cotton

  • Premium blends

Every fabric is evaluated for:

  • Chemical safety

  • Durability after washing

  • Stretch & movement comfort

  • Moisture regulation

2. Thoughtful, Modern Design

Our in-house design team creates products that are:

  • Minimal, clean, and modern

  • Easy for parents to dress their babies

  • Gentle and safe in every detail

  • Optimized for real baby movement

From bodysuits to outerwear, every HONEE product reflects comfort, safety, and style.

3. International-Standard Manufacturing

HONEE owns a large, modern factory equipped with:

  • 1,000 skilled garment workers

  • 100 professionals in QC & QA

  • Certifications: Oeko-Tex Standard 100, SGS, TQC

This complete in-house production ensures:

  • Accurate execution of our designs

  • Environmentally safe processes

  • Consistent, export-grade quality

4. Strong Brand Identity

The OBM model allows HONEE to build:

  • Seasonal collections

  • Signature styles

  • Modern brand visuals

  • Customer-centered storytelling

Our brand is warm, gentle, and built around the bond between parents and their babies.

5. Multi-Channel Distribution

HONEE distributes through:

  • Our official website

  • Retail partners

  • E-commerce channels

  • Global wholesale networks

This ensures stable availability and consistent customer experience.

Benefits of HONEE’s OBM Model

  • Premium, safe, internationally compliant babywear

  • Complete quality control from start to finish

  • Unique designs exclusive to the HONEE brand

  • Transparent pricing and trusted customer service

  • Products built with knowledge, care, and science

Conclusion

The OBM model is the heart of HONEE — empowering us to create safe, stylish, and high-quality babywear that parents trust. With thoughtful design, certified materials, and a modern manufacturing system, HONEE continues to raise the standard of baby apparel in Vietnam and beyond.